You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your profits soar.Let's go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make "friends" in the process.1. Send Birthday CardsDo you like to be remembered on your birthday? How about doing something really easy and sending birthday cards to your customers. Could you send a little gift with it? What about a "special offer" coupon? Free tickets to an event.Dear ,There's something REALLY special happening this month on the 17th.It's your Birthday!!We wanted to be one of the first to wish you a HAPPY BIRTHDAY.From the _______ at XYZ Company we wish you a Happy Birthday and would like to offer you this special gift we've been saving for this special occasion.2. Make "How's thing's going" calls regularlySection out 15 minutes a day to call your customers for no other reason then saying " Hi ______, I just called to see how things are going?"Have you ever called your customers to do that? Watch your customers appreciate you thinking of them. It makes them feel that you do care. If you want to have more business, do this regularly.3. Send out small bags of jelly beans or candies.Could you include a bag of jelly beans, with a handwritten note on your next sale, with the note saying, " I thought you may like these, they are my favorites." Or a note saying "Here's something for you to enjoy" Watch their eyes light up.4. Send unexpected gifts.If you find an article, audiotape, or anything specific customers might be interested in,send it with a note saying " I thought you'd enjoy this. I just finished reading it and there are some interesting deas here. Also, if you educate your customers they will send you more business.5. Send Holiday Cards.What about sending a Holiday Card that is different then all the "others" your customers are getting? Make it UNIQUE.6. Send Thank You notes.Send Thank you notes for everything. Even when they pay their bills on time. What about thanking them for referring business, coming to see you. Whatever you want more of, reward. It works. Send a little note saying, "Hi _______, Thank you for paying your account so promptly"7. Make Thank You callsNow, you should started making Thank you calls, A variation from the letters. Saying, "Hi ________, Just wanted to say Thank you for referring Mr. Smith to XYZ Co."8. Give your customers recognitionCan you put photo's of your customers in your business. How about a photo and a testimonial. They'll be flattered and you business will increase. People love recognition.9.Give your customer awardsYes, you read that right. Have customers of the month. Send them a award certificate or even plaque.Dear _______,Just the other day I was going through my records and I realized that you are one of the top (10,20,50,) customers.We really appreciate your business. That's why I want to send you this "Top Customer Certificate" that is enclosed.XYZ Company looks forward to seeing you soon.10. Hold seminars, breakfasts, lunches.If you want to give recognition to your customers and stay in touch, have monthly or quarterly functions for your customers. Have a speaker and an interesting topic.Dear _______,I would like to invite you to our "Special Customers" lunch.It will be held at ______ on ______.It's FREEIt's our way of saying Thank you. etc...
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation."Core Benefits" are the benefits that the consumer already expects to receive from a product like yours. This is the list of "what's important to the consumer" in your product or service category. "Core Benefits" are more than the essential product benefits. The core benefits of today's cellular phones include much more than the possibility of conducting a conversation while you're in motion. Everything that the consumer has already come to expect from the product is included in the core benefits. These are the benefits that all of your competitors offer, because they compose the essence of the product and it is impossible to compete in the market without them. That is precisely the reason why if you really invest your efforts and are truly brilliant and make a major break-through in improving core benefits - do you know what will happen? They'll imitate you as fast as possible. That's what will happen. You must understand: in that case, your competitors can't allow themselves not to imitate you. You'd do exactly the same thing.Many companies have learned this the hard way. Volvo, for example, created its brand around a central core benefit: safety. They did everything humanly possible! They invested limitlessly! And they succeeded! They especially succeeded in convincing their competitors that it is very important to invest in safety. Today, no one will tell you (except for a few out-of-date marketers) that safety is Volvo's differentiation.In order to create a differentiation that won't be imitated, you have to think beyond the core benefits that are (already or even just in potential) considered important in your market. Think about "what's important to the consumer" in other product or service categories that you can be the first (or better yet: the only) one to supply in yours. It works time after time. The companies that have succeeded in maintaining their differentiation over the years and weren't imitated even though they were making tremendous profits are those that innovated in qualities beyond the core benefits of their market. The farther you look, the more successful you can become.What are they waiting for?Let's look at some examples of off-core differentiation.Swatch decided to treat the watch face and band as a design area. What does this have to do with the core benefit of a watch? Exactly! So no one has imitated them. Not really.Grey Goose vodka is the only vodka produced in France. This differentiation is so way-out of the core benefits of the vodka industry! No vodka connoisseur in his right mind would imitate that.What about The Body Shop? There's no place for another cosmetics chain that actively fights against animal experiments, for the environment and for the needy wherever they are. No one even thinks about imitating them.The mob and the mobileSometimes an off-core differentiation can become eventually a core benefit. This happened to Nokia. It happens when the differentiation is not really off-core but is actually based on a deep insight into the direction that the market is going and of consumers' future needs. Nokia took the global market with a seemingly off-core strategy. While Motorola was busy developing better and better mobile phones, Nokia predicted that mobile phones were going to be a popular product. When people will start carrying their cellphone around with them as they go about their everyday life, it will become an apparel item, a fashion statement. And thus the idea that helped turn Nokia into the world leader was born - the idea of the exchangeable panels that let you match the phone to your clothes. It didn't seem like a core benefit of the category back then. Totally not connected to what a mobile phone is supposed to do.But when the technology of most mobile phone manufacturers became similar, they began to compete over design. Samsung, Sony Ericsson and yes, even Motorola, started to beat Nokia, using its own weapon. As I am writing, Nokia's share of the market is still double that of Motorola's (do you realize what a lead Nokia was able to open?). But Nokia has lost its differentiation. You may say that only a few companies have become leaders by means of an off-core differentiation. Let's not argue what is many and what is a few. By the way, most companies never become leaders, nor need they become. However, if you are in a competitive market and trying to make a living, an off-core strategy is the best chance you have to give a group of consumers a good reason to devotedly prefer you and even create a private monopoly for you.Open a windowI'm not trying to argue that differentiation within the core benefits is a bad idea, if you can do it. It opens a window of opportunity for you, until they start to imitate you. For a man like Michael Dell, that was enough to become a billionaire. Dell changed the way in which personal computers are sold. Michael Dell understood that from the moment that personal computers became standardized (thanks to the IBM clones on the one hand and to the foresight of Microsoft in the 1980's, on the other hand) - people would buy them over the phone and later, over the internet. Dell also understood that since personal computer components are standardized anyway, you can put them together to suit each user's needs. That wasn't an Off-Core Differentiation. Dell simply saw where the trends are leading to. Today, everyone sells computers this way, but the period of time in which he had this shining differentiation made him one of the richest people on the planet.
In life opportunity is boundless. Spin around pointing your index finger and its nearly guaranteed that when you stop an opportunity for something is going to be in front of you thats if youre conditioned to spot that opportunity. Its the law of abundance working in your favor all the time. One thing however that the proponents of this law forget to mention is that not all opportunity is equal. Some opportunities trump others, plain and simple. The unfortunate part of it is that the ones that are dominant in reward are usually the ones that come along least. The key to finding those is the key to finding the unique opportunities with the potential, or better yet the guarantee, to revolutionize an industry or marketplace. Even better is to find them when theyre in their infancysort of the clichd ground floor opportunity. In this world right now, there are a few of those opportunities available. But the other secret to finding truly great business opportunities that can make you financially independent, if not wealthy beyond your wildest dreams, is being privy to these opportunities. Depending where you are on the economic ladder some opportunities are available to you and some simply are not. Thats just the way the world is and theres really no need to fight it. For those who arent at the top of the ladder, there is an opportunity for you right now to join a revolutionary home business opportunity that is creating a fire storm and not only changing the financial lives of people who are involved in the opportunity itself, but also changing the lives of those people who are consuming the revolutionary and ground-breaking products that the company has to offer. The company Agel Enterprises has become to many a great bastion of hope for those looking to join a home business opportunity, or start their own business. This is because of the potential that it has to make them wildly wealthy without the need for a business background or bucket loads of money to get started. Beyond that, its the chance to be in front of a uniquely tremendous opportunity thats turning out to be the HOTTEST opportunity on the planet as we speak, and it fits the criteria mentioned above where its revolutionizing in essence two industries and is unique in its marketplace, which happens to be the over $80 Billion Dollar health and wellness marketplace.Now, if you can just imagine the fact that its an opportunity not reserved for the wealthiest business people who are only privy to the greatest of the great opportunities, but to the everyday person who just wants to change their lives, and obtain what they know is possible and what they deserve. Its available to YOU, today. Agel Enterprises is a network marketing company thats like no other in the way that they compensate their representatives. Theyve made it so that if youre willing to do some ground work, and be trained on precisely what to do, that no matter what your experience in the industry you can benefit and benefit handsomely both monetarily and lifestyle wise. Theyve revolutionized the compensation plan so that it takes the best of the industries top four plans, combines them, and does away with what doesnt work. Thats innovation at the highest level and it benefits the person new to the industry as well as the more experienced. Agels leadership is undeniably dynamic and industry-shattering from the corporate level to the top distributorship level. Theres really no reason why anyone cannot succeed in this business if they listen to the leaders in the company and ride the opportunity to its fullest level. The product is not one that needs to be hard sold. In fact its so ground-breaking, so convenient, and beneficial to consumers that it could easily be a stand alone product that virtually sells itself. The proprietary gelceutical nutritional products make it simple for anyone to consume on the go, and is natural and full of life changing health benefits. These products are great tasting, as well as easily and quickly absorbed into the body making it a life changing product that people will want to reorder over and over again. If youve been looking for that one opportunity that you can be proud of being involved with, and can likely change your financial life forever, youve found it with AgelYou simply have to take the next step and take action for yourself. Join now while the opportunity is still hot, hot, hot!
Nobody likes a bully especially small business marketers. If youve ever felt like the little guy taking punches from a heavyweight champion, you know what Im talking about. Big business has donned its gloves, and is waiting to put "small business" down for the count.Ive got good news! Sometimes the little guy wins. Heck, it isnt easy and sometimes its a close call, but little guys do win and when they do victory is sweet!What can you do when youre being threatened by the bully down the street?1. Take a careful look at the CompetitionEvery business has its strengths and weaknesses. You need to be aware of both your competitors strong points, and the places where room for improvement is quite obvious.2. Be FlexibleDont expect your competitor to broadcast his next move so that you can be prepared to block it. Youve got to think a step ahead, and be ready to outsmart his next maneuver.3. Use a little JudoYou dont have to be big and brawny to successfully use Judo. Why? Its an art that uses your opponents momentum to trip him up. So what if you dont have thousands of dollars to invest in a campaign. When youre competition has invested his tens of thousands in one, youll be able to make a quick about turn and counteract quickly with a smaller campaign of your own. Hell either forfeit his investment or continue through, but loose steam. Im going to let you in on a little secret about your competitors that might encourage you. Although big businesses often have a wide variety of products filling their shelves, they often dont have depth.Think about it this way. You may run to your local department store and find everything ranging from make-up to camping equipment. The problem with that? chances are they dont have an extremely wide assortment of their products.This means that if youre an avid outdoorsman, you probably wouldnt be satisfied choosing between two cheap brands of tents when there is an amazing variety on the market. An outdoor related store could get one over on the big department store by offering the widest variety of fewer products in a focused field. Another asset about being the small guy, is that its easier to make a quick turn. Hey, how many managers do you have to get okays from to make a quick decision? Think of the weeks it takes for a local department store to send a request from a customer for a certain product to the regional or national management? Yeah, too long!As a small business, you can have a new product on your shelves within a week. If I were a customer wanting a new tent, Id prefer to not wait until summer was half over to get it.There are a lot of benefits to being the small guy. Dont take bullying lying down. You have what it takes to get the best end of the stick and come out a winner.
If you are just starting a new business or simply operating one on a budget, there are a lot of ways to get free publicity for your home based business. Not everyone can afford an aggressive marketing or advertising campaign. Lets face it - advertising is expensive. In fact, for many business, advertising is the largest expense that they incur. This is especially true of home based businesses due, in part, because there are not many additional expenses for a business operated in the home. In order for customers to find you, they must first be made aware that your company exists. One such way to get free publicity for your home based business includes the distribution of a press release. A well-written press release will be one page or less in length. It will offer the basics - who, what, when and where. In order for your press release to gain publication, your business must be noteworthy or be hosting something that is of interest to the public. For example, if you are launching a home based business and would like to share your story, this would make a great press release. If your business is launching a new website, promotion or product line, these would provide for good quality news as well. In order for a press release to be printed, you must include a contact name, address and telephone number at the top of the page. Press releases can be mailed, faxed or e-mailed to newspapers, magazines and local trade publications. This is a terrific way to get free publicity for your home based business.If you are operating a home based business, its likely that you will also have a website. The internet is a gateway to a world of potential customers so, if you havent already, now is the time to launch a new website. Promoting your spot on the world wide web is an excellent way to get free publicity. If you sell collectibles, then you will want the major search engines to list your site high in the rankings for that keyword. Its important to be ranked well on search engines so that customers may find your website, so make sure that your site is generous in its use of keywords, contains active links and is updated with new content regularly. Search engine rankings are one of the greatest ways to get free publicity for your home based business, especially if that business is primarily web-based.In addition to the methods above, many webmasters are finding that article marketing can provide a powerhouse of traffic to their website. And, after all, each new visitor is a potential customer. If you are an expert in your business field, write a brief article about it. There are people who may be interested in reading what you have to say, so make sure that your article is informative. At the bottom of the feature, include a brief paragraph with your name, brief biography about you or your business, along with the business name and website address. After submitting this article to one of the many article marketing websites, other webmasters may pick up your content for use on their site. The more distribution your article receives, the more potential you will have for more traffic to your own website. Just as there are plenty of ways to gain paid advertising, there are many ways to get free publicity for your home based business. Publicity doesnt have to cost a fortune and, for those who are truly creative, it may not even cost a penny.